WooliesX

WooliesX is the digital and innovation arm of Woolworths Group, responsible for building the platforms and experiences that power its online ecosystem. Operating at enterprise scale, the work sits at the intersection of customer experience, data, and commercial performance across app, web, and email.
Context
Enterprise Retail / Digital Ecosystem
CONTRIBUTION
Cross-channel Campaign Design
SCOPE
Web, App, eDM, Social
IMPACT
Enabled high-volume, personalised campaigns at scale with improved consistency and speed
01 / THE CHALLENGE

WooliesX needed to shift beyond traditional retail execution toward more personalised, data-driven digital experiences.

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The challenge was delivering work that felt modern and relevant, while navigating the complexity, scale, and consistency required within one of Australia’s largest retail organisations.

02 / The Approach

The focus was on creating clear, scalable design systems that could flex across multiple channels and squads. Work combined strong visual craft with performance thinking, supporting everything from always-on campaigns to targeted offers and retail media.

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Collaboration across product, marketing, and engineering ensured outputs were both effective and efficient at scale.

03 / The Result

The result was a more cohesive and performance-driven digital experience across key touchpoints.

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Design helped enable faster delivery, improved consistency, and more personalised customer interactions, contributing to a modernised digital presence aligned with both user needs and business goals.

NEXT PROJECT
ACMN Marketing
Context
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CONTRIBUTION
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SCOPE
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IMPACT
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